The Marketing Mix is also known as the 4 P's of marketing. The 4 P's stand for product, price, placement and promotion. The term product refers to any "tangible" product or service. Placement (distribution) involves how to get the product to its target market. Promotion involves any means of marketing information about a product. The goal of the 4 P's (the marketing mix) is to generate a
. positive reaction from the target market leading to the purchase of that product.
