Fish philosophy. A set of practical work-transforming tools established in 1998 meant to help employees create a positive work environment. Followers of the protocol practice choosing the attitude they bring to work; strive to make someone's day; pledge to "be there for each other", and promise to have fun at work. This concept grew out of a move about Seattle's world-famous Pike Place Fish
. Market, where workers toiling in stinky, labor-intensive conditions became happier and more production after following these principles. See http://www.charthouse.com/content.aspx?nodeid=1066.
