Fast food, jewelry, cereal and tennis shoes have all benefited from catchy and famous advertising slogans. Memorable advertising slogans share some of the same traits. They explain a benefit or difference, have a rhythm or rhyme and are specific to the brand. A strong slogan also passes the test of time, which is why many famous slogans endure for years. These catchy phrases stick in people's
. minds, and that is exactly what the advertiser wants! The point of the slogan is to have people remember it and the brand or product in question, so that particular brand or product comes to mind when the time comes for a person to make a purchase of that type of item.For instance, to clean up a messy spill, reach for Bounty paper towels, the quicker picker upper. For breakfast, many people rely on Kellogg's Sugar Frosted Flakes... they're GREAT! For lunch, try Campbell's soup. It's mm-mm good. For the main course, try KFC. It's finger-lickin' good. Wash it down with milk; it does a body good. If a beer is preferable, it's Miller time; for those who want coffee, try Savarin, the coffee-er coffee. For those suffering from indigestion after all that food, try Alka-Seltzer. Plop-plop, fizz-fizz, oh what a relief it is!For air travel, fly the friendly skies of United. When choosing a rental car, there is Hertz -- we're number one! There is also Avis -- we try harder. Pay for the rental with American Express. Don't leave home without it. While driving, listen to WINS radio. Give us 20 minutes, and we'll give you the world.All these catchy slogans are excellent advertising vehicles. They are funny, memorable, informative, enduring and, most of all, effective. Children and adults alike repeat these jingles, and the advertising does its job.More reference links: http://www.tvacres.com/advertising_slogans.htm http://www.adslogans.co.uk/hof/index.html
