A vision statement is a statement about the future vision of a company. It is usually not seen by investors, clients, or customers, but it is still an very important in helping a company grow and develop. Almost all major companies have vision statements.
Vision statements are usually short, simple sentences that give a direction for the company. For example, the vision statement for .
Ford Motor Company is - "To become the world's leading Consumer Company for automotive products and services."
A vision statement can help a company in many ways, including helping the company fine-tune its hiring practices, develop marketing strategies and creating a niche market for itself. People interested in starting companies should try to create a vision statement to help them focus their business goals.
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