A mission statement is used to announce a business's purpose to the world. Almost every business has a mission statement. It is just a short message that explains what the business is doing and how it doing it. There are examples of mission statements all over the Internet and even in the library. Some businesses prefer to allow an outside company write their mission statement. Small .
businesses may gain more by writing their own mission statement. All it take is a Google search to find out how to write a mission statement or to see examples of them. The main points to get across in a mission statement are the target market, their products and services, and the main demographic market. More Reference Links: http://www.businessplans.org/mission.html http://www.shrm.org/templatestools/samples/policies/pages/missionstatementhr.aspx