If a person is applying for a position as a sales representative, he or she needs to submit a cover letter as well as a resume. The cover letter needs to include several things to be effective. First of all, it should include the reason why a person is sending the resume. Is he or she looking for a full-time position, a summer internship or a part-time position? It should also mention how one .
heard about the position and most importantly, it must persuade the reader to read the resume. For a sales position, it is beneficial to highlight past sales achievements, such as exceeded quotas for several months in a row or won such and such a sales contest. Specific information like this is essential in the cover letter and can help one to land an interview. More Reference Links: http://www.career.vt.edu/jobsearchguide/coverlettersamples.html http://www.pierce.ctc.edu/staff/bmartin/ddsgn240/coverletterdonts.htm