Corporate strategy involves an approach to the future that envisions current and anticipated factors involving clients and customers, the external competitors and internal firm productive capacities, looking for new and creative roles for the firm to become involved in proactively and aligning and adjusting the resources of the firm and policies of the company to accomplish that vision.
. Strategic management according to Wikipedia at http://en.wikipedia.org/wiki/Strategic_management says it is the process whereby a company defines and attaches itself to a future goal and develops the policies and resources it must muster to achieve that goal. Strategy, in the main, refers to recognition of the processes and procedures that are necessary to achieve a purpose or goal and how these will get results. Corporate Strategy examines its environments in the markets and businesses it operate with and through and defines the basic plans and principles upon which it will compete in that market. Three value disciplines that help a corporate strategy succeed are the excellence of operation as a cohesive unit in production and representation of the image of the company, its close relationships with its clients and customers and the value of that built trust and production of state-of " the-art products and services on a continuous basis. For more on this see http://home.att.net/~nickols/strategy_forms.htm.
