Commercial slogans are used to grab the viewers attention. The advertiser hopes that it is successful enough to stay in their memory long after they have read or heard the commercial or seen the ad. These catchy phrases are developed to describe the features of their goods or services and to boost the company name. Slogans really work. One successful commercial slogan that created a buzz was for
. Wendy's Hamburgers. "Where's the beef?" was soon the talk of the town. That slogan is still used in everyday conversations. "Don't leave home without it" is another popular slogan that is immediately associated with the American Express Card. To read a list of commercial slogans that have become popular go to http://www.stlawu.edu/gallery/education/f/09corita/commercial_slogans.pdf.