A capability statement is a promotional or marketing statement about a business or company and its capabilities and skills that advertises who the company is, what it does, and why it is the best company to complete the job in question. A capability statement should include certain specific information to ensure it is effective in making the desired point. This information includes, a detailed
. company overview, a description of the products or services a company provides, past performance statements, qualification statement of senior staff and board of directors which should include experience, skills and education information, how the company performs their service if a service organization or talk about the quality of their products, a statement and assurance about what the client can expect from the company, contact person and ways to contact the company to inquire about services or products offered by your company and a detailed list of former clients.One of the main areas in which an organization needs a capability statement is when it is trying to get a contract from the government whether it be federal or state or a public entity or work as a sub-contractor for a company that is the prime contractor on a government contract. A capability statement is also useful for organizations who are looking for capital for a start-up, in a business plan or to use on the companies or businesses website. Capability statement templates are useful tools in creating a custom statement for a specific business or company. Capability statements tell the potential customer or client that a particular business is right fit for them. The statement will basically persuade the person reading on how compatible a specific business is by matching its skills to their needs. Templates are available via the internet or an office supply store. More reference links: www.slideshare.net/Chris_Brown/capability-statement-1634778 www.targetgov.com/Content.asp?id=2805