A business plan is a document prepared outlining the goals of a proposed business, and how that business plans to meet those goals.
A business plan is intended to attract investors, and therefore must convey confidence as to the success of the company, as well as detailed information about how that will success will be achieved.
A successful business plan should be organized into .
sections with appropriate headings, beginning with a summary of the business and including information that shows adequate research into the current market and potential competition.
The structure of a business plan varies with different industries, so proper care should be taken to ensure that an appropriate format is complied with, and that the audience of the reader, i.e. potential investors, is considered.
