The job description of a brand manager falls within the marketing field. The brand manager is responsible for planning, developing and directing the marketing efforts appropriately, for a specified brand or product. The purpose of this is to of course, generate maximum sales and hence revenue. Brand managers could also be known as product managers. For a more detailed description of brand manager
. and to get help with other marketing terms, see: http://marketing.about.com/od/exploremarketingcareers/l/blbrandmanager.htm