There are many benefits of advertising. You've got to get your product or name out in the open. The more people see it, the better your chances of succeeding. Not to mention the long term competitive advantage you'll obtain. Advertising can be done online, by word of mouth, or even by renting a billboard on the highway. For more material on the benefits of advertising, go to:
. http://www.signindustry.com/management/articles/2002-10-31-JL-AdvertInDownEconomy.php3.