The term multidomestic strategy refers to a business model that focuses on local needs rather than global markets. The multidomestic strategy gathers and analyzes data from smaller areas to determine the best case scenario for fiscal growth. A global strategy would use the same data for marketing purposes in the entire world. For more on this topic, visit: www.quickmba.com/strategy/global/, and
. cob.jmu.edu/white/cob487/ch08.ppt.