Catchy titles can make all the difference in writing because they appear before any other printed material and serve as the reader's introduction to the rest of the piece. If the title can reach the reader's sense of humor or whimsy, then the article, poem or essay stands a better chance of reaching a wider audience. Some writers concoct the title before any other writing takes place. They shape
. their pieces and form the rest of their writing around the titles they have created. Other writers compose the main body of their writing first and then struggle with what to call the piece.Catchy titles can spice up writing that some people might consider less compelling than other types of writing. These include scientific and technical articles. A particularly well-phrased or clever title can increase the article's appeal to more types of readers who might not otherwise take the time to read such things.Differences exist between titling traditional written material and material created for Internet readers. People surfing the Web want information quickly and easily and usually have limited time to finish research and projects. In this case, titles require fewer words and the use of the active voice. Too many articles such as a, an and the simply serve to clutter the page and cause the reader to skim over material he might otherwise have read. While articles absolutely require titles, they can either win or lose a prospective audience because of their wording.So when creating titles for just about anything from newspaper articles to poetry, writers need to keep in mind their audiences and how well or not well the titles serve to reach readers. Writers must remember to focus on the piece's subject but present it to the audience in an interesting and imaginative way.More reference links: http://lorelle.wordpress.com/2006/09/20/writing-effective-attention-getting-headlines-and-titles-on-your-blog/ http://bloggingmetablog.com/2010/04/27/short-catchy-titles-how-to-write-crisp-titles/
