A personalized slogan is one of the most important items a company can have. This short phrase can define a company and give it the publicity it needs. The purpose of a slogan is to spread brand recognition. The best slogans are brief and catching. They contain wit, humor and vernacular language so that people remember them easily.It can be difficult to create a slogan that contains all of the
. elements for outstanding brand recognition. There are several elements that must be thought through carefully to create that perfect phrase. You must show the benefit of the company, be creative and stick to the slogan. By sticking with it for an extended period of time, and with proper advertising, you can have a slogan that sticks out in the public's mind and helps make any company successful.A few notable companies that understand what it takes to be combine the proper elements and have a successful slogan include 1. Just do it: Nike. 2. The Ultimate Driving Machine: BMW3. Finger Lickin' Good: KFC. 4. Have It Your Way: Burger King. 5. It's Everywhere You Want To Be: Visa. 6. Nothing Runs Like A Deere: John Deere. 7. America Runs On Dunkin: Dunkin Donuts. 8. Be All You Can Be: U.S. Army. 9. Trix Are For Kids: Trix Cereal. 10. Breakfast Of Champions: Wheaties CerealSeveral companies will include their brand name in the slogan to truly help others remember their company. While some, are short, simple and do not include any keywords that let the public know who the slogan is about. Apple, for example, has one of these slogans. Apple's slogan is: Think Different. It doesn't say anything about the company, but it is distinct to them. And that is one of the most important elements in creating one of the best slogans. More reference links: http://www.adglitz.com/2010/08/24/top-n-best-100-ad-slogans-taglines-punchlines-advertising-campaigns/ http://adage.com/century/slogans.html
