The business model consisting of consumer-to-consumer, or customer-to-customer, transactions continues to affect more and more industries due to several reasons, including the widespread use of the Internet. Instead of purchasing and selling exclusively with established businesses, consumers continue to exert their influence by dealing primarily with each other. Customers do this for many
. reasons, including lowering costs, higher profitability and the general ease of use that accompanies such transactions. While opponents of this business model continue to argue against its use, many proponents counter with several ways to decrease the negative components of the model.The primary reason why consumers continue to opt for the consumer-to-consumer business model consists of lowering transaction costs. Oftentimes, customers have to make markups and premiums charged by businesses due to the presence of middlemen, including retailers and wholesalers. Since the consumer-to-consumer model eliminates the majority of such middlemen, consumers do not have to charge or pay these extra costs. Consequentially, consumers selling products to other consumers benefit from the higher profitability that results from selling directly to one another.Besides lowering costs and increasing profitability, the consumer-to-consumer model also facilitates easy use for customers. Due to the widespread use of the Internet and several sites that exist solely for this business model, customers can easily complete these transactions without having to visit brick-and-mortar stores. Individuals with busy lifestyles find this aspect especially appealing as it fits well into their busy schedules.The consumer-to-consumer business model continues to grow as customers find it especially appealing. Customers no longer have to deal exclusively with businesses who charge extraordinary markups and premiums on products. Instead, customers deal with each other in order to take advantage of cost savings and easy interfaces. Lastly, the popular Internet has encouraged the growth of this model as several sites continue to facilitate this model exclusively. More reference links: http://sites.google.com/site/b188sjsu/Home/ebusiness/consumer-to-consumer http://www.offshoredotnetdevelopment.com/client-2-client.shtml
