Decoding the Artful Sidestep
| November 17, 2008 |
Do you notice when someone changes the subject after you ask them a question? If you don't always notice or even mind such conversational transformations, you're not alone. New research by Todd Rogers and Harvard Business School professor Michael I. Norton explores the common occurrence of "conversational blindness." Q&A with Rogers.
First Look: November 18, 2008
| November 18, 2008 |
Ready, steady, go: How regular increments of exercise and religious-service attendance aid health and happiness ... Case study: "Executive Pay and the Credit Crisis of 2008" ... Intel explores new business initiatives.
The Marketing of a President
| November 12, 2008 |
Barack Obama's run for the White House was a model of marketing excellence, argues Professor John Quelch. Here's why it worked so well.
How Much Can You Ask of Your Customers?
| November 10, 2008 |
Online forum OPEN until Tuesday, November 25. Think of IKEA and eBay. Some popular companies make it easy for customers to become "volunteers" in the organization's success, says HBS professor Jim Heskett. Is there a downside? Or will customer-fueled strategies provide competitive advantage in the future? What do you think?
Most Popular Stories:
- The Marketing of a President
- Decoding the Artful Sidestep
- Marketing Your Way Through a Recession
- How Much Can You Ask of Your Customers?
- The Effect of Labor on Profitability: The Role of Quality
Best of Faculty Q&A:
- Feeling Stuck? Getting Past Impasse
Timothy Butler
New HBS Working Papers:
- Parallel Search, Incentives and Problem Type: Revisiting the Competition and Innovation Link
- The Effect of Labor on Profitability: The Role of Quality
- Extending Producer Responsibility: An Evaluation Framework for Product Take-Back Policies
- The Litigation of Financial Innovations
Coming Soon:
- Working paper: In entrepreneurship, does success lead to more success?
- Was the wealth of nations determined in 1000 B.C.?
HBS on Economic Crisis:
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