Yummy Mummy was one of five monster-themed breakfast cereals produced by General Mills for the North American market during the later half of the 20th century. Yummy Mummy was introduced in 1987 in the United States, and General Mills was planning to have it be the replacement for the retired Fruit Brute. It was discontinued by 1993. It was sold in some countries as Fruity Yummy Mummy. The frosted fruit-flavored cereal contained vanilla-flavored marshmallows. It is also the name of the cereal's mascot, a humorous cartoon mummy. Somewhat unusual for a retired advertising character, Yummy Mummy continues to be seen on the occasional piece of official merchandise: in recent years, both a resin model kit, and a bobblehead doll have been sold in his image.