Yoo-hoo would soon begin to be bottled by a major bottling company and to be sold in supermarkets.
Sources in the beverage industry claim that Yoo-hoo owes its famously open-ended shelf life to a steam sterilization process that takes place after the bottles or cans are filled and capped. As long as it is sealed, Yoo-hoo cannot go sour.
In the 1950s and 1960s, Yoo-hoo went through a large promotional campaign that included Yogi Berra and the New York Yankees officially sponsoring the drink. The image of Berra drinking a bottle of Yoo-hoo while wearing a suit, in particular, became famous. The ads featured Berra holding the bottle next to his face and saying with a smile, "It's Me-He for Yoo-Hoo!"
Also during the '50s, B.B.C. Industries took over Yoo-hoo. They held ownership until 1976, when it was bought by Iroquois Brands. Yoo-hoo was sold again in 1981 to a group of private investors, which in turn sold Yoo-Hoo to Pernod Ricard in 1989.
In 2001, Pernod Ricard sold Yoo-hoo to Cadbury-Schweppes, with production responsibilities falling to CS's Mott's group, and marketing and advertising responsibilities under Snapple. This led to an increased awareness of the once popular beverage.
Yoo-Hoo apparently owns other chocolate drink brands, including Choc-Ola, Brownie, Cocoa Dusty and Chocolate Soldier.
New aseptic cartoning lines streamline things for Yoo-hoo: in-house packaging operation for aseptic drink boxes of Yoo-hoo chocolate drink streamlines logistics for Mott's in Aspers, PA. The four new lines include fully automatic filling, multipacking, wrapping, tray-packing, conveying and palletizing equipment.
Dec 01, 2003; In the vastly competitive beverage category, often a marketing motivated packaging change can produce dramatic results in the way...