It is one of the furthest towns from the sea in Scotland, in the heart of Teviotdale and the largest town in the former county of Roxburghshire. It is also known for quality knitwear production and as the home of Hawick Rugby Football Club, one of the world's oldest and most famous sides. Another favourite sport in the town is Bowls. There are three clubs; Wilton, Hawick and Buccleuch, each holding a long span of history.
People from Hawick call themselves "Teries", after a traditional song which includes the line "Teribus ye teri odin".
Hawick lies in the valley of the Teviot at the point where the River Slitrig joins it. The A7 Edinburgh to Carlisle road passes through the town, with main roads also leading to Berwick upon Tweed (the A698) and Newcastle-upon-Tyne (the A6088, which joins the A68 at the Carter Bar, south-east of Hawick). The town lost its rail service in 1969, as part of the controversial Beeching Axe and is now said to be the furthest large town from a railway station in the United Kingdom. However there is a regular bus service to the railway station at Carlisle, 42 miles (68 km) away. The nearest airports are at Edinburgh and Newcastle.
Rivalry between the small Border towns is generally played out on the rugby union field and the comical historical antagonism continues to this day, Hawick's main rival being the similarly-sized town of Galashiels.
Hawick has distinctive sandstone buildings with slate roofs. These can be seen close to the A7.
Hawick's French twin town is Bailleul, in the Nord département.