, (pronounced as if saying "Why kick a moo-cow"), is an imaginary small rural town or locality in New Zealand
. New Zealanders use the name as a placeholder name
for "any town" or to denote a particularly remote rural town. It has a similar connotation as the term wop-wops
, or for other English speakers Timbuktu
, or BFE
It was used as the name of a successful racehorse in the 1990s. It is used as the name of a vegan cafe in Brighton on the south coast of England.