Historically, jug wines were labeled semi-generically, often sold to third parties to be relabeled, or sold directly from the winery's tasting room to customers who would often bring their own bottles. Beginning in the 1960s, when Americans began to consume more premium wine, jug wine took on a reputation for being "extreme value", low quality wine. Beginning in the late 1980s jug wines have increasingly been labeled varietally to meet consumer demand.
Common brands include Gallo, Carlo Rossi, Almaden Vineyards, Inglenook Winery, and Boone's Farm. The term is often used generically for "extreme value" wines. Typical formats include 750 ml and 1 liter glass bottles, as well as 3 and 5-liter jugs. More recent packaging methods include lined boxes, and plastic bags inside cardboard boxes (" bag in a box").