From 1979 to 1993, Hünnekens studied law in Berlin and Bonn. During his years of study, he founded together with his school friend Franz Bayerz the advertising agency Sisyphos in Berlin (Germany) which rapidly became one of the leading agencies in the city. Since 1995, under the name Publicis Berlin, the agency has been part of the Publicis Groupe. Wolfgang Hünnekens is particularly interested in the development of modern marketing formats for digital media and radio.
Wolfgang Hünnekens was the initiator and founder of the Institute of Electronic Business (IEB), the first research institute at the Berlin University of the Arts (UdK). The IEB is currently financing the course Electronic Business and is thus a forerunner in the field of Public Private Partnership in a remarkable way as it is run entirely without state funding. It is also a business platform and thus connects the fields of research, events and training. From its foundation until 2003, Wolfgang Hünnekens was the first chairman of the IEB. As well as this, he is the co-founder of the Research Center for Digital Communication at the IEB.
From 2004 to 2005, Wolfgang Hünnekens was the presenter on the channel TV.Berlin in the Hünnekens Forum, the only TV talk show about commercial communication in Germany. The themes ranged from media politics and fees, advertising strategies and brands to economic and political communication. Under discussion were developments in the IT field as well as the opportunities and risks of the internet or of e-business and e-commerce. The Hünnekens Forum accompanied and reflected the development of Berlin as a city of communication, whilst also sounding out the commercial aspects of the growing communication sector.
Since 2004, Wolfgang Hünnekens has been the chairman of the Berlin Chamber of Industry and Commerce Board “Creative Industries”. In this role he is particularly interested increasing the promotion of the creative industries. He would like to further this networking in Berlin, create an understanding for the particular opportunities and problems of the media and communication sector and by doing this, increase awareness for these themes in the political arena.
Wolfgang Hünnekens is married, has two children and lives in Berlin, Germany. He is an enthusiastic marathon runner (Berlin Marathon) as well as a confessed globetrotter. He supports with his agency Publicis Berlin the work of the Berlin Center for the Treatment of Torture Victims (bzfo).