WWWL is a talk radio outlet based in New Orleans, Louisiana, historically with the call letters WSMB. The Entercom station rebroadcasts programming (called WWL On Demand) from sister station WWL- talk shows hosted by local personalities including Garland Robinette and John "Spud" McConnell. The only original weekday programs currently airing on the station are a daily three-hour show hosted by food critic Tom Fitzmorris and some weekend programming, including a two-hour Saturday morning Garden Show hosted by Dan Gill and local-origination paid programming. Mr. Fitzmorris's Food Show itself is repeated several times a day. WWWL broadcasts at 1350 kHz with 5 kW-Unlimited power.
The station's studios adjacent to the Louisiana Superdome were destroyed in August 2005 by Hurricane Katrina. Its frequency, as well as all other operational Entercom and Clear Channel frequencies, was used to simulcast the programing produced by the United Radio Broadcasters of New Orleans with the staff of sister station WWL. Normal programming was resumed on December 19, 2005.
WSMB's only notable format detours were between 1999 and 2001 when it flipped to all-sports-talk. Programming at that time included syndicated shows from ESPN Radio and an afternoon show hosted by local sports commentator Kaare Johnson. Other local personalities heard on the station included noted sports trainer Mackie Shilstone. A period where programming consisted of on-air psychologists, and most recently (until November 2006) carrying a progressive talk radio format as an affiliate of Air America Radio. The Food Show with Tom Fitzmorris remained on the air through all these format changes. It is the longest-running talk show of any kind in New Orleans, airing daily since July 18, 1988.
The WSMB call letters were relinquished in November 2006 when the programming was switched to repeats of shows originated on WWL, becoming "WWWL- WWL On Demand." The WSMB call sign was picked up in a "warehousing" move by another Entercom station located in Memphis, TN.