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WTHK

WTHK

For information about prior use of WTHK, please see WTHK (defunct) or WNUW

WTHK (100.7 FM) is a radio station broadcasting a Classic rock format. Licensed to Wilmington, Vermont. The station is currently owned by Nassau Broadcasting Iii, LLC and features programing from Westwood One.

History

WTHK began its radio life as WVAY. The station was part of the 'wave' of upscale smooth jazz /Hot AC formatted stations that were very trendy in the mid to late 1980's. The station was owned and operated by Rothchild Broadcasting. Over time the stations slogan was 100.7 WVAY, Different by Design. Over time, the station evolved into more of a triple-A formatted radio station, yet maintaining the same on air positioning. At one time WVAY also had additional translators at 99.7 in Marlboro, Vermont, which was sold to Harvest broadcasting, a religious broadcaster, and had an arrangement to operate a translator at 100.1 which helped WVAY have a stronger signal in Manchester, Vermont. At one time WVAY was positioned as 100.7/100.1 WVAY Different By Design.

The station was sold to Dynacom Corporation in 1998, and wound up having many simulcast partners of the Dynacom stable which included being part of the soft AC, "WISH" stations (Presently WXLF, and AOR formatted Q 106 (WHDQ) from Claremont, New Hampshire. Eventually the simulcast partner became 95.3 WRSI known as The River, a very well done AAA station from Northampton, Massachusetts. The WVAY call letters were shelved in favor of WMTT during this time. In October of 2000, the WRSI simulcast with WMTT ended and was moved to 101.5 WRSY in Marlboro, Vermont which had a better signal into Brattleboro, yet continued to serve the Deerfield Valley. WMTT's new simulcast partner became WEXP 101.5 Brandon, Vermont and together the stations were known on air as Classic Rock 101, The Fox. It was at that time that the WVAY call sign were restored to 100.7. In 2004 Nassau Broadcasting Partners purchased WEXP/WVAY as well as an entire portfolio of radio stations in Vermont and New Hampshire from the Vox Radio Group.

While the station has evolved into "Vermont's Best Rock, 101.5 The Fox", the WVAY call sign went away again in favor of Nassau's warehousing of the WTHK call sign in 2006, where they remain to this day. The call sign was previously used on an FM station in Trenton, New Jersey.

Translator

WTHK also operates translator station W264AB (Jamaica, Vermont) that transmits a directional signal from the top of Stratton Mountain. The translator can be heard at 104.7 FM.

References

Sources

  • A published WVAY Program Guide,1989
  • Nassau Broadcasting Partners, 2004
  • Jay Gadon

External links


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