Virgin Holidays is a company within Sir Richard Branson's Virgin Group with a vision to provide the ‘best holidays in the whole wide world’. The company was formed in 1985 a year after the successful launch of Virgin Atlantic Airways in June 1984. Initially selling seats on Virgin Atlantic routes to New York, Miami and Orlando the company quickly gained strength and is now known as one of the best long-haul, scheduled tour operators in the UK and the most successful transatlantic tour operator to the USA and Caribbean.
The company is fast becoming known as a brand offering holidays worldwide with destinations including the USA and Canada, the Caribbean, Africa, the Middle East, India, the Indian Ocean, the Far East, Australia and the South Pacific. In addition, the company has an established ski programme, “Virgin Snow” and a “Taste of Adventure” product range. New destinations added in 2007 include Madagascar, Reunion Island, Malaysia and Mauritius.
On 21 September 2006, Richard Branson announced that all profits the Virgin Group receives from Virgin Holidays will be ploughed into research and investment to develop sustainable sources of energy. He also committed the profits from Virgin Atlantic and Virgin Trains, which in total is estimated to be $3bn over the next 10 years. At the time he said, “Our generation has inherited an incredibly beautiful world from our parents and they from their parents, it is in our hands whether our children and their children inherit the same world.”