Old Victor Value stores which survive can often be identified by their distinctive blue and white tiled frontage. The Victor Value chain comprised a lot of fairly "grotty" looking stores, including some former Anthony Jackson Foodfare outlets, which it acquired in the early 1960s. It was well represented in what one might call the C2D areas, and was also well represented in market areas such as Chapel Market Islington, Church Street Paddington, and Leyton High Road.
In 1968, Victor Value had 217 stores, and was sold to Tesco for 1.75 million pounds. Tesco converted the larger branches to their own brand, but did not integrate the rest of the chain. In the early eighties, smaller town centre Tesco stores were rebranded as Victor Value, particularly in the North West of England. These town centre stores were used to trial new scanning and bar code technologies before launching them in Tesco-branded stores.
Victor Value was often known as VV. The name came from the handles on the doors of the store, which read "VV" when shut.