The series introduced several popular catchphrases (such as "Get out of that!"; "That's not nice"; "I'll smash your face in"; and "More tea Ern?") which would stay with them throughout their careers - as well as Morecambe's famous paper bag trick - as well as an original opening segment which saw the pair parody other series such as The Man from U.N.C.L.E., Dixon of Dock Green and Take Your Pick. It also attracted special guests such as Pearl Carr, Teddy Johnson and The Beatles. The celebrities were generally humiliated by the pair, and especially by Morecambe's playful insults, undermining the status of the celebrities, joking that they were "Rubbish" and pretending not to recognise them. Generally, the higher the status of the celebrities, the greater the humiliation.
The sixth Morecambe and Wise series for ITV was planned from the start to be aired in the United Kingdom as well as exported to the United States and Canada. It was taped in colour and starred international guests, often American. Prior to its British run, it was broadcast in North America by ABC network as a summer replacement for re-runs of The Hollywood Palace under the title The Piccadilly Palace from May 20 to September 9, 1967. The duo had appeared in the U.S. on The Ed Sullivan Show and hoped to become stars there, but negotiations for a longer run broke down when the show's ratings were strong in Canada but weak in the U.S. Lew Grade, who represented the comedians in the negotiations, said in his autobiography that the disappointing American ratings were a result of the comedians' refusal to slow down their fast-paced act.
In 1968, as a result of problems with contract negotiations with Lew Grade (they were not offered enough money or the chance to appear in colour), Morecambe and Wise left ATV to return to BBC.