Tombstone (pizza)

Tombstone is a brand of frozen pizza. It is available in several varieties, including pepperoni and sausage. The package design typically includes images of a cactus and the pizza. The product's television advertisements usually show a person soon to be executed being asked what he would like on his "tombstone." The prisoner replies with his preference for a variety of pizza toppings.


Tombstone was founded in Medford, Wisconsin, USA, by Joe "Pep" and Ron Simek in the 1970s. The name came from The Tombstone Tap, a tavern they owned across from a cemetery..


"What do you want on your Tombstone?" was created by the Chicago office of advertising agency Foote, Cone & Belding, now part of the Interpublic Group of Companies' DraftFCB.


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