Jerry's parents come to town to see a back specialist, they hear about "Crazy" Joe Davola not liking Jerry and ask about the watch they gave him. George "negotiates" the deal with the NBC and gets a box of cigars from Susan Ross's father. While at the doctor's office Morty's wallet is "stolen". Elaine returns from her trip and tries to end her relationship with her shrink. The deal with NBC is lost.
Analyzing Market Potential: If You Expect to Grow Market Share, You First Must Determine the Location of the Most Promising Sources of New Revenue. This Means Employing Two Measures: "Share of the Wallet" of Existing Customers and "Market Potential" of Prospective Ones
Sep 01, 2004; One frequent business goal is to increase market share. There are three logical ways to capture a greater market share: (1)...