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Terms For Market Segments
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Some market segments are referred to by acronyms

List of acronyms for market segments

Customer segments

  • ARF - Aging rural failure
  • DINKY - Double income no kids yet => they can afford eg holidays and yachts
  • SOHO - Small Office, Home Office
  • VSB - Very Small Business
  • SMB - Small Medium Business / SME - Small and medium enterprise
  • VALS - Values Attitude and Life-Styles
  • LOHAS - Lifestyles of Health and Sustainability
  • LOVOS - Lifestyle of voluntary simplicity
  • SAM - Segmented Addressable Market
  • VLE - Very Large Enterprise

Market/product segments

  • BPO - Business Process Outsourcing
  • Comms - Communications Sector
  • DIY - Do It Yourself market
  • FMCG - Fast Moving Consumer Goods
  • FSS - Financial Services Sector
  • HoReCa - Hotel, Restaurant, CafĂ©
  • H&LS - Health and Life Sciences
  • ICT - Information & Communication Technology
  • RPO - Recruitment Process Outsourcing

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