describes a fashion look popularized in Hollywood
in the 1940s and 1950s by actresses
such as Lana Turner
and Jane Russell
exemplified by the wearing of a tight sweater
in order to emphasize the bustline. In its original form the image was often tied to the promotion of new bra
The look caught on for a while, and returned again in the 1960s, when it was sometimes wrongly also associated with the "no bra" trend among feminists, who followed the fashion statements of Yves St. Laurent.
No longer a fad, the look has become a minor icon of popular fashion and culture.