After the 2000 presidential election, people inside the Bush White House reportedly began using the term as a joke, and it later grew to become a term of art among them meaning oversight of any activity by Bush's political consultants. Bush's strategists also came to be known within the White House as "The Department of Strategery" or the "Strategery Group.
A February 9, 2001, transcript of a CNN interview attributes George Bush using the term, presumably as an intentional nod to the comedy sketch. Affectionately embracing satirical portrayals has been a Bush tactic at other times as well, such as when he presented a slide show at the May 2004 Radio and Television Correspondents Dinner about looking for weapons of mass destruction in the Oval Office after the political comic strip Doonesbury satirically portrayed him on a similar bizarre search.
The term is now widely used in popular discourse, often by Bush's critics to ridicule his oratory skills. However, many supporters of Bush also use the term to reflect their fondness for Bush's quirky speech patterns. Rush Limbaugh picked up the usage soon after the SNL airing and has been instrumental in popularizing the word, using it in an ironic sense in support of President Bush. A trial exhibit from the 2007 "Scooter" Libby trial included the term, in Libby's daily schedule for June 10, 2003, which showed that Libby had a 6:00 pm "Strategery Meeting" scheduled to last 90 minutes.
A book by political reporter Bill Sammon titled "Strategery" was published by the conservative publishing group Regnery in February 2006, and is the author's third book on the inner workings of the Bush presidency.
The term is also a centerpiece of the ficticious firm Strategery Capital Management, LLC, a satirical website . which mocks the Treasury's $700 billion Troubled Asset Rescue Plan.
STRATEGERY: How George W. Bush Is Defeating Terrorists, Outwitting Democrats, and Confounding the Mainstream Media
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