Stock Aitken Waterman
, sometimes known as SAW
, were a UK songwriting
and record producing
trio who had great success during the mid-late 1980s and early 1990s with many of their productions. The three can be considered to be the most successful songwriting and producing partnership of all time, scoring more than 100 UK top 40 hits, selling 40 million records and earning an alleged £60 million (about $103.78 million). SAW started in Hi-NRG
production on underground club hits, but earned worldwide success when they mixed this Hi-NRG-influenced sound with bubblegum
lyrics and referred to themselves as the British Motown
. During 1987-1989, their music style was labelled "Eurobeat
" in Europe.
The partnership consisted of Mike Stock, Matt Aitken and Pete Waterman.
On 15 January 1984
, shortly after meeting Aitken and Stock, Waterman asked them to work with him and his recently formed production company, Pete Waterman Limited (PWL
). One of their first collaborations was the Cyprus
entry for the Eurovision Song Contest
in May 1984 where Greek
singer Andy Paul
performed the SAW song "Anna Maria Lena
". Their initial style was in creating Hi-NRG dance music with a cover version of "You Think You're a Man" by Divine
(#16 UK Jul 1984) and "Whatever I Do" by Hazell Dean
(#4 UK Jul 1984). They struck gold in March 1985 when "You Spin Me Round (Like a Record)
" by Dead or Alive
reached number one on the UK singles chart
. However, Pete Waterman has said in interviews that the trio were still in dire financial straits at the time.
This success and the trio's unique sound attracted the attention of girl group Bananarama. Group member Siobhan Fahey wanted to record a cover version of Shocking Blue's hit song "Venus". The result was a pop/Hi-NRG reworking which became a worldwide chart hit, achieving the coveted number one spot on the U.S. Billboard Hot 100 chart on September 6, 1986, and reaching the top 10 in the UK and many other countries. Bananarama went on to make Stock Aitken and Waterman their main producers, and would collaborate with them on some of their biggest hits, including "Love in the First Degree", "I Can't Help It", and "I Heard a Rumour". SAW took early notice of the skills of UK engineer and mixer Phil Harding, who had defined a signature sound for himself on the debut Matt Bianco album, Whose Side Are You On?, in 1984. He was put under contract and made the chief engineer at the newly formed PWL studios. Harding was arguably the biggest single force in shaping the sound of a PWL record, and subsequent engineers Pete Hammond and Dave Ford would quite clearly follow his example. Harding's signature take on the House sound (in conjunction with Ian Curnow's keyboards and sequencing work) was an uncannily lyrical staccato programming of bass synth over the Linn kick drum. Harding and Curnow were much copied throughout Europe's dance underground. Their mixes and productions from the late 1980s suggest the duo were the primary influence on what would become the Eurodance sound.
The assembly line
Following their early success, their style evolved into a more mainstream bubblegum synthpop
, typically performed by attractive singers. Their usual method for creating the music was to first write the songs, although many of their early acts (such as Hazell Dean, Dead or Alive, and Bananarama) often wrote their own material; next they would record the music with extensive use of synthesizers
, drum machines
(drums were often credited to "A Linn", a sly reference to the Linn brand of drum machine) and sequencers
; and then finally bring in a singer solely to record the vocal track. The tendency toward interchanging artists and repertoire was well established when Rick Astley
's sensational breakout album Whenever You Need Somebody
got its name and title track from a minor hit the trio had produced a year earlier for O'Chi Brown
. Evidently they thought the song still had some mileage, and it was even issued with an exact replica of O'chi's club mix for the Rick Astley club mix. Their prodigious, production line
-like output led to them being referred to as the "hit factory" (not to be confused with the record label of the same name) and attracted criticism from many quarters. However, Pete Waterman defended their style by comparing it to the output of Motown in the 1960s.
SAW’s early work was recorded and mixed at Marquee Studios in Wardour Street, where Phil Harding and Rob Waldron worked with them on Youthquake, the Dead or Alive album which included their huge hit "You Spin Me Round (Like a Record)". Waldron went to work as an assistant engineer to Harding when Waterman opened his new studio in Borough (The Hit Factory). Waldron became the chief recording engineer and Linn 9000 programmer (A Linn) and Harding was the mix master, working with various artists including Bananarama, Princess, Rick Astley, Hazell Dean, Haywoode, Brilliant and O'Chi Brown.
The kids, the press and the underground
SAW's greatest success, not unlike Madonna
's initial success in the U.S., was in fully exploiting the underground music scene that was booming in Britain in the late 1980s. SAW's goal was to harness the dynamic energy of club culture (and the sound of Hi-NRG music) and marry it to squeaky-clean light entertainment that could sell in large quantities, while keeping their hands firmly in the publishing of all they produced. In this regard, they were extremely similar to Motown, with SAW reportedly making use of the dubious "artist development deal" just as Berry Gordy
had two decades earlier. Under such arrangements, all facets of a young artist's career would be controlled and dictated by the record company, and often the artist's publishing rights would be co-opted in the process and the record company would fill the role of manager on the artist's behalf. While SAW seem to have worked equally well with artists under their control and with those more established and independent acts, it would obviously make more business sense for them to focus on the development of new talent under the terms that gave them the most control. As the 1990s rolled in, they seemed solely focused on their young teenage signings (through PWL and the publishing arm of All Boys Music). PWL was initially championed by the music papers for their fresh sound and seemingly underground aesthetic, but not for long. They incurred the wrath of the British music press when they strong-armed the group M/A/R/R/S
into a legal settlement over a 7-second sample of someone moaning the single word "hey" that M/A/R/R/S had taken from SAW's own recording, "Roadblock", and used in their surprise hit "Pump Up the Volume". Pete Waterman wrote an open letter to the music press calling such things "wholesale theft". The press fired back that Waterman was currently using the bassline of Colonel Abrams
's "Trapped" in Rick Astley's "Never Gonna Give You Up
". Waterman's production company had even lifted the entire basic rhythm arrangement from "Pump Up the Volume" (complete with the chorus) in a remix for a Sybil
record (wisely titled the "Red Ink Remix"). As a result, relations between PWL and much of the UK's music underground were for a long time acrimonious. Waterman said it was a matter of principle rather than profit and promised to donate all royalties from the court case to charity.
As the epitome of creating very popular teen-pop music, the trio were often satirised or criticised. For example, the Guardian newspaper described them as "Schlock, Aimless and Waterdown" (similar variations on their name included "Stop Aitken Waterman!" and "Shock, Ache and Water Torture" ). Comedy group Morris Minor and the Majors' parodied the Stock, Aitken and Waterman style on This is the Chorus, specifically referencing Kylie Minogue's hit song "I Should Be So Lucky" as well as Mel and Kim's "Respectable".
In later years one of their most successful artists was Kylie Minogue, a young actress and a promising pop singer from Melbourne, Australia who was well known for her role in the soap opera, Neighbours. Her first 13 singles reached the UK top ten and her debut "I Should Be So Lucky" spent five weeks at number one in the UK. The album Kylie was the highest selling album in Britain of 1988, and fifth highest-selling album of the decade. They were also responsible for 1987's highest-selling single, Rick Astley's "Never Gonna Give You Up". At the height of their fame, SAW also had a top twenty hit as themselves with the largely instrumental "Roadblock" (from which M/A/R/R/S would lift the offending sample for "Pump Up the Volume").
In 1989, they wrote and produced the highest-selling album of the year, Jason Donovan's Ten Good Reasons. Donovan had been Minogue's co-star in Neighbours, and his success for a time equalled hers. In 1988-89, SAW recorded three tracks with Judas Priest. These tracks were never released, and are said to be in Judas Priest's possession. They also recorded Donna Summer's "Another Place and Time" record which was also one of their more successful albums if not their most successful album. However, a follow up to "Another Place and Time" was never to be a reality due to reportedly difficult contract negotiations between Summer and SAW.
Another of SAW's most successful hit singles was the 1989 number-one single "Ferry Cross the Mersey" (a charity single featuring The Christians, Holly Johnson, Paul McCartney and Gerry Marsden).
Each of Stock, Aitken and Waterman have successfully continued to produce records and write songs, and they were reported to be working together again.
List of acts that have performed songs written and/or produced by SAW
UK number-one hits
The following SAW-produced hits by made it to the top of the UK pop chart:
- 1985 "You Spin Me Round (Like a Record)", Dead or Alive
- 1987 "Respectable", Mel and Kim
- 1987 "Let It Be", Ferry Aid, a cover of the 1970 Beatles' hit
- 1987 "Never Gonna Give You Up", Rick Astley
- 1988 "I Should Be So Lucky", Kylie Minogue
- 1989 "Especially for You", Kylie Minogue and Jason Donovan
- 1989 "Too Many Broken Hearts", Jason Donovan
- 1989 "Hand on Your Heart", Kylie Minogue
- 1989 "Ferry Cross the Mersey", Christians, Holly Johnson, Paul McCartney, Gerry Marsden and SAW, a cover of the Gerry and the Pacemakers' 1964 hit
- 1989 "Sealed with a Kiss", Jason Donovan, a cover of the Four Voices 1960 single
- 1989 "You'll Never Stop Me Loving You", Sonia
- 1990 "Tears on My Pillow", Kylie Minogue's cover of the 1958 song by Little Anthony and the Imperials
In addition to those, Bananarama's "Venus" and Rick Astley's "Together Forever" both held the number one position in the U.S. pop charts, although they were less successful in the UK.
Parodies of Stock, Aitken and Waterman
- This is the Chorus by Morris Minor and the Majors.
- British experimental music duo Stock, Hausen & Walkman chose their name as a play on words, referencing SAW, composer Karlheinz Stockhausen and the Sony's Walkman.
- 'Kylie is so lucky' (Spoof of 'I should be so lucky' by Kylie Minogue) on British Sitcom 'Spitting Image'.