After spending time as head of commercial production, England started a partnership with Alan Fawkes and set up Alfasound in 1979. The company produced many jingle packages for UK and European radio stations from its base in Sale, Cheshire; one such package was for Radio Nova
Alan Fawkes and Steve England parted company in 1997 after serious disagreements and England set up his own production company. In 2001, he merged his company with S2blue and moved to Leek. He acts as the UK and Éire agent for Jam Creative Productions and PAMS productions of Dallas, Texas, meaning that stations can have many classic radio jingles re-sung with their name.
England can be heard on television and radio commercials nationwide. His voice is a regular feature on advertisements for John Peters, SCS, and DFS furniture companies. He has also voiced commercials for Fiat, Netto's, SEEBOARD, Debtfree Direct, and Butlins