There are currently three brands of beer brewed: St. Pauli Girl Lager, St. Pauli Girl Special Dark and St. Pauli Non-Alcoholic Malt Beverage. The beer is only produced for export and is not sold in Germany.
St Pauli Girl brews all of their beers according to the Reinheitsgebot (German purity law) of 1516. A Bavarian duke known as Wilhem IV established a far-reaching standard, which eventually all German beers were required to follow. The German Purity Law of 1516 created a common ground for "how beer is to be brewed and served in both winter and fall." The actual decree states: "In particular we wish that from now on, in all towns, markets and villages, nothing more is used for beer than barley, hops and water alone." ("Gersten, Hopfen, und Wasser") Yeast was not specifically mentioned in the law because its existence was unknown until 1680; it would be another two centuries before it was known to be a living organism.
The distinctive label depicting a woman wearing traditional outfits was introduced in the 1800s with the advent of the bottled beer. The local artist commissioned for the label drew his inspiration from the waitresses at the time.
St Pauli Girls Beers were first introduced into select US markets in 1965. National Distribution began in 1975. St. Pauli Non-Alcoholic was first sold in the United States in 1991. St Pauli Girl is the Number two selling German beer in the United States.
Since 1982, St. Pauli Girl Beer has chosen a model to represent the beer brand nationally each year and appear on the popular St. Pauli Girl poster.