The Sports Illustrated Swimsuit Issue is published annually by Sports Illustrated. It features fashion models wearing swimwear in exotic locales. Inclusion is considered a stick by which supermodels are measured. In addition, the issue is a media nexus that in 2005 carried $35 million in advertising. New issues come out around the middle of February or later. First published in 1964, it is credited with making the bikini, invented in 1946, a legitimate piece of apparel. The issue that got the most letters was the 1978 issue. The best selling issue was the 25th Anniversary Issue with Kathy Ireland on the cover in 1989.
Through the years many models, such as Cheryl Tiegs, Christie Brinkley, Paulina Porizkova, Elle Macpherson, Rachel Hunter, Valeria Mazza, Heidi Klum, Tyra Banks, and Marisa Miller, have been featured on the cover. Other models within its pages, but not on its cover, include Cindy Crawford, Stephanie Seymour, Angie Everhart, and Naomi Campbell. The eight models featured on the cover of the 2006 issue were featured in a coffee-table book called Sports Illustrated: Exposure (ISBN 978-1-933405-85-8). Photographed by Raphael Mazzucco, and produced by Diane Smith, the unprecedented "reunion shoot" featured 139 pages of unpublished images. In 2006, the issue expanded publishing to handheld devices. In 2007, the swimsuit issue was first available in China.
The special issue was invented by Sports Illustrated editor Andre Laguerre to fill the mid-1960s sporting calendar. The story is that he asked a fashion reporter, Jule Campbell, to go on a shoot to fill space, including the cover, with a beautiful model. The first issue in 1964 entailed a cover and a five-page layout. However, Campbell changed the face of modeling, became a powerful figure and molded the issue into a media phenomenon.
In 2005, Olympic gold medallists Amanda Beard and Jennie Finch, along with Lauren Jackson and Venus Williams, were featured. Maria Sharapova appeared in an inset on the 2006 cover and had a spread inside.
In 2008, NFL cheerleaders appeared for the first time. Teams include the Buccaneers, Chargers, Cowboys, Dolphins, Eagles, Falcons, Jaguars, Patriots, Raiders, Redskins and Texans. Race car driver Danica Patrick appeared in 2008. She was featured in a four-page spread set in Singer Island, Florida.
1978: Christie Brinkley, Maria Joao, Monique Moura de Carvalho, Cheryl Tiegs
1979: Christie Brinkley, Barbara Carrera, Apollonia van Ravenstein
1980: Christie Brinkley, Irina Gerasimenko, Jocelyn Javits, Bernadette Swann
1981: Carol Alt, Christie Brinkley, Kelly Emberg, Lena Kansbod, Rita Tellone
1982: Kim Alexis, Carol Alt, Charissa Craig, Kathryn Redding
1983: Kim Alexis, Carol Alt, Kelly Emberg, Paulina Porizkova, Hilary Safire, Cheryl Tiegs
1984: Kim Alexis, Carol Alt, Kelly Emberg, Kathy Ireland, Jean Pelton, Paulina Porizkova
1985: Kim Alexis, Kathy Ireland, Elle Macpherson, Sarah Nursey, Paulina Porizkova, Renee Simonsen
1986: Jenna de Rosnay, Kelly Emberg, Kathy Ireland, Elle Macpherson, Coco Mitchell, Paulina Porizkova
1987: Karen Alexander, Kim Alexis, Carol Alt, Kathy Ireland, Elle Macpherson, Monika Schnarre, Renee Simonsen
1988: Karen Alexander, Kim Alexis, Cindy Crawford, Kathy Ireland, Estelle Lefébure, Elle Macpherson, Stephanie Seymour
1989: Carol Alt, Sabrina Barnett, Christie Brinkley, Kelly Emberg, Rachel Hunter, Kathy Ireland, Estelle Lefébure, Elle Macpherson, Paulina Porizkova, Ashley Richardson, Stephanie Seymour, Yvette Sylvander, Yvonne Sylvander, Cheryl Tiegs, Maria von Hartz, Kara Young
1990: Sabrina Barnett, Michaela Bercu, Anna Getaneh, Rachel Hunter, Kathy Ireland, Estelle Lefébure, Elle Macpherson, Judit Masco, Ashley Richardson, Maria von Hartz, Louise Vyent, Akure Wall, Roshumba Williams
1991: Monica Bellucci, Rosie de la Cruz, Angie Everhart, Rachel Hunter, Kathy Ireland, Elle Macpherson, Judit Masco, Ashley Richardson, Stephanie Seymour, Roshumba Williams
1992: Naomi Campbell, Angie Everhart, Kathy Ireland, Vendela Kirsebom, Judit Masco, Gail O'Neill, Paulina Porizkova, Ashley Richardson, Roshumba Williams, Stacey Williams, Shana Zadrick
1993: Tyra Banks, Britta Dubbels, Rachel Hunter, Kathy Ireland, Vendela Kirsebom, Estelle Lefébure, Ashley Richardson, Ingrid Seynhaeve, Amber Smith, Maria von Hartz, Stacey Williams
1994: Veronica Blume, Jenny Brunt, Angie Everhart, Rachel Hunter, Kathy Ireland, Kate James, Vendela Kirsebom, Elle Macpherson, Judit Masco, Lana Ogilvie, Rebecca Romijn, Ingrid Seynhaeve, Amber Smith, Aya Thorgren, Dara Torres, Patricia Velasquez, Roshumba Williams, Stacey Williams
1995: Angie Everhart, Yasmeen Ghauri, Vendela Kirsebom, Roberta Little, Judit Masco, Daniela Pestova, Ashley Richardson, Rebecca Romijn, Ingrid Seynhaeve, Talisa Soto, Cheryl Tiegs, Patricia Velázquez, Manon von Gerkan, Stacey Williams
The following appeared in the website that has accompanied the print editions since 1996:
1996: Tyra Banks, Angie Everhart, Kathy Ireland, Valeria Mazza, Georgianna Robertson, Rebecca Romijn, Ingrid Seynhaeve, Stacey Williams, Manon von Gerkan
1997: Tyra Banks, Naomi Campbell, Laetitia Casta, Yasmeen Ghauri, Steffi Graf, Eva Herzigova, Vendela Kirsebom, Valeria Mazza, Karen Mulder, Navia Nguyen, Chandra North, Karri Poppinga, Brandi Quinones, Gabrielle Reece, Niki Taylor, Stacey Williams
1998: Tyra Banks, Laetitia Casta, Louise Forsling, Eva Herzigova, Heidi Klum, Chandra North, Irina Pantaeva, Lorraine Pascale, Daniela Pestova, Rebecca Romijn, Beri Smither, Niki Taylor, Stacey Williams, Caprice Bourret, Tanga Moreau
1999: Kadra Ahmed-Omar, Michelle Behennah, Laetitia Casta, Yamila Diaz-Rahi, Amber Noelle Ehresmann, Lujan Fernandez, Eva Herzigova, Heidi Klum, Chandra North, Sarah O'Hare, Andrea Orme, Daniela Pestova, Audrey Quock, Rebecca Romijn, Tamara Spoelder, Veronica Vařeková
2000: Kylie Bax, Michelle Behennah, Elsa Benitez, Laetitia Casta, Yamila Diaz-Rahi, Lujan Fernandez, Kristy Hinze, Malia Jones, Heidi Klum, Melania Knauss, Shakara Ledard, Ana Paula Lemes, Noemie Lenoir, Josie Maran, Carre Otis, Daniela Pestova, Audrey Quock, Gabrielle Reece, Rachel Roberts, Molly Sims, Veronica Varekova, Estella Warren
2001: Michelle Behennah, Elsa Benitez, Aurelie Claudel, Yamila Diaz-Rahi, Lujan Fernandez, Janelle Fishman, Heidi Klum, Shakara Ledard, Kim Lemanton, Noemie Lenoir, Shirley Mallmann, Josie Maran, Petra Nemcova, Daniela Pestova, Audrey Quock, Molly Sims, Fernanda Tavares, Veronica Varekova, Amy Wesson
2002: Ana Beatriz Barros, Elsa Benitez, Ehrinn Cummings, Yamila Diaz-Rahi, Isabeli Fontana, Bridget Hall, Melissa Keller, Heidi Klum, Shakara Ledard, Vanessa Lorenzo, Josie Maran, Carla Maria, Marisa Miller, Annie Morton, Petra Nemcova, Chandra North, Daniela Pestova, Audrey Quock, Molly Sims, Veronica Varekova
2003: Michelle Alves, May Andersen, Ana Beatriz Barros, Yamila Diaz-Rahi, Reka Ebergenyi, Isabeli Fontana, Bridget Hall, Melissa Keller, Noemie Lenoir, Juliana Martins, Marisa Miller, Petra Nemcova, Sarah O'Hare, Daniela Pestova, Audrey Quock, Molly Sims, Fernanda Tavares, Jessica White, Serena Williams
2004: May Andersen, Ana Beatriz Barros, Elsa Benitez, Yamila Diaz-Rahi, Bridget Hall, Melissa Keller, Anna Kournikova, Noemie Lenoir, Angela Lindvall, Michelle Lombardo, Marisa Miller, Fernanda Motta, Carolyn Murphy, Petra Nemcova, Daniela Pestova, Frankie Rayder, Molly Sims, Jessica Van Der Steen, Veronica Varekova, Jessica White, Serena Williams
2005: Michelle Alves, Amanda Beard, Ana Beatriz Barros, Yamila Diaz-Rahi, Jennie Finch, Alicia Hall, Bridget Hall, Lauren Jackson, Shakara Ledard, Michelle Lombardo, Marisa Miller, Fernanda Motta, Carolyn Murphy, Petra Nemcova, Oluchi Onweagba, Frankie Rayder, Daniella Sarahyba, Mallory Snyder, Anne V, Jessica Van Der Steen, Veronica Varekova, Jessica White, Venus Williams
2006: Ana Beatriz Barros, Elsa Benitez, Carla Campbell, Brooklyn Decker, Yamila Diaz-Rahi, Bridget Hall, Rachel Hunter, Heidi Klum, Noemie Lenoir, Elle MacPherson, Marisa Miller, Fernanda Motta, Carolyn Murphy, Aline Nakashima, Petra Nemcova, Oluchi Onweagba, Daniela Pestova, Rebecca Romijn, Pania Rose, Daniella Sarahyba, Maria Sharapova, Molly Sims, Mallory Snyder, Yesica Toscanini, Anne V, Veronica Varekova, Jessica White
2007: Ana Paula Araujo, Ana Beatriz Barros, Beyoncé Knowles, Brooklyn Decker, Yamila Diaz-Rahi, Selita Ebanks, Julie Henderson, Marisa Miller, Fernanda Motta, Aline Nakashima, Raica Oliveira, Oluchi Onweagba, Tori Praver, Bar Rafaeli, Daniella Sarahyba, Irina Sheik, Fernanda Tavares, Yesica Toscanini, Anne V, Veronica Varekova, Jessica White
2008: Melissa Baker, Ana Beatriz Barros, Yasmin Brunet, Tracy Burns, Erin Carlisle, Jeisa Chiminazzo, Janipher Choi, Larisa Coy, Marisa Coy, Michelle Damon, Anabel Dela Cerna, Brooklyn Decker, Selita Ebanks, Milly Figuereo, Jessica Gomes, Quiana Grant, Ireivy Guerra, Melissa Haro, Julie Henderson, Heidi Klum, Jarah Mariano, Marisa Miller, Marlina Moreno, Oluchi Onweagba, Christina Parker, Danica Patrick, Tori Praver, Bar Refaeli, Daniella Sarahyba, Irina Shayk, Jessica Trainham, Anne V, Ingrid Vandebosch, La La Vasquez, Jessica White, Meghan White
| Model | Number of covers: issues |
|---|---|
| Elle Macpherson | 5: 1986, 1987, 1988, 1994, 2006 |
| Christie Brinkley | 3: 1979, 1980, 1981 |
| Kathy Ireland | 3: 1989, 1992, 1994 |
| Cheryl Tiegs | 3: 1970, 1975, 1983 |
| Daniela Pestova | 3: 1995, 2000, 2006 |
| Paulina Porizkova | 2: 1984, 1985 |
| Tyra Banks | 2: 1996, 1997 |
| Rachel Hunter | 2: 1994, 2006 |
| Rebecca Romijn | 2: 1999, 2006 |
| Elsa Benitez | 2: 2001, 2006 |
| Yamila Diaz-Rahi | 2: 2002, 2006 |
| Veronica Varekova | 2: 2004, 2006 |
| Carolyn Murphy | 2: 2005, 2006 |
| Name | Age | Site | Year |
|---|---|---|---|
| Cheryl Tiegs | 22 | Hawaii | 1970 |
| Christie Brinkley | 20 | Mexico | 1975 |
| Carol Alt | 20 | Florida | 1981 |
| Paulina Porizkova | 17 | Jamaica | 1983 |
| Kathy Ireland | 20 | Bonaire | 1984 |
| Elle MacPherson | 20 | Australia | 1985 |
| Cindy Crawford | 21 | Thailand | 1988 |
| Stephanie Seymour | 19 | Thailand | 1988 |
| Rachel Hunter | 19 | Mexico | 1989 |
| Vendela | 25 | Spain | 1992 |
| Stacey Williams | 23 | Majorca | 1992 |
| Tyra Banks | 19 | Florida Keys | 1993 |
| Rebecca Romijn | 21 | Pantelleria | 1994 |
| Daniela Pestova | 24 | Bermuda | 1995 |
| Niki Taylor | 21 | Los Roques | 1997 |
| Heidi Klum | 24 | Maldives | 1998 |
| Yamila Diaz-Rahi | 21 | Necker Island | 1999 |
| Elsa Benitez | 22 | Malaysia | 2000 |
| Molly Sims | 26 | Hawaii | 2000 |
| Petra Nemcova | 21 | Italy | 2001 |
| Ana Beatriz Barros | 19 | Costa Rica | 2002 |
| Marisa Miller | 23 | Costa Rica | 2002 |
| Jessica White | 18 | Kenya | 2003 |
In 2008, the swimsuit edition held its first photo shoot in Russia. The photo shoots also took place in and around St. Petersburg at a number of locations such as Grand Hotel Europe, the Ice Breaker Crasin, Russian Standard Vodka distillery and the Avtovo Russian Circus. The models were photographed wearing the Ponahalo diamond necklace, a 295-(total) carat necklace valued at $14 million, the most expensive item in the issue.