Southernwood (Artemisia abrotanum) is a flowering plant. Found in Europe, the genus Artemisia was named for the Goddess Artemis. Southernwood is known by many other names including Old Man, Boy's Love, Oldman Wormwood, Lover's Plant, Appleringie, Garderobe, Our Lord's Wood, Maid's Ruin, Garden Sagebrush, European Sage, Lad's Love, Southern Wormwood, and Lemon Plant.
The plant is a member of the genus Artemisia, along with mugwort and Wormwood (an ingredient in the popular and infamous liquor absinthe, once widely banned, but available again in Europe and as of mid-2007 in the United States as well). Southernwood has a strong camphor-like odour and was historically used as an air freshener or strewing herb.
It forms a small bushy shrub, which is widely cultivated by gardeners. The grey-green leaves are small, narrow and feathery. The small flowers are yellow. It can easily be propagated by cuttings, or by division of the roots.
In rural areas, where southernwood was known as Lad's Love and Maid's Ruin, the herb acquired a reputation for increasing young men's virility. It was popularly employed in love potions and adolescent boys rubbed an ointment on their cheeks to speed up the growth of facial hair. It is associated with sexual appeal and has been used by males to increase their virility. Southernwood was put under mattresses in Ancient Greece and Ancient Rome to rouse lust in their occupants. Its common nickname, Lad's Love, refers to the habit of including a spray of the plant in country bouquets presented by lovers to their lasses in order to seduce them. It was used in medieval times.
The pungent, scented leaves and flowers are used in herbal teas. Young shoots were used to flavor pastries and puddings. In Italy, it is used as a culinary herb.
WIPO ASSIGNS PATENT TO JOHNSON & JOHNSON CONSUMER COMPANIES FOR "EXTRACTS OF SOUTHERNWOOD AND TOPICAL USES THEREOF" (AMERICAN INVENTORS)
Nov 14, 2011; GENEVA, Nov. 14 -- Publication No. WO/2011/140224 was published on Nov. 10. Title of the invention: "EXTRACTS OF...
WIPO ASSIGNS PATENT TO JOHNSON & JOHNSON CONSUMER COMPANIES FOR "COMPOSITIONS COMPRISING EXTRACTS OF SOUTHERNWOOD AND AN AMINE COMPOUND" (AMERICAN INVENTORS)
Nov 14, 2011; GENEVA, Nov. 14 -- Publication No. WO/2011/140226 was published on Nov. 10. Title of the invention: "COMPOSITIONS COMPRISING...