Shojo Beat is a shōjo manga magazine published in North America by Viz Media. Released in June 2005 as a sister magazine for Shonen Jump, the magazine features serialized chapters from six manga series as well as articles on Japanese culture, manga, anime, fashion and beauty. Since its initial launch, the magazine has undergone two redesigns, becoming the first English anthology to use the two-color tone pages common in Japanese manga anthologies. Viz launched related "Shojo Beat" imprints in its manga, light novel, and anime divisions to coordinate with the magazine's contents.
Targeted at women ages 16–18, the first issue of Shojo Beat launched with a circulation of 20,000 copies. By 2007, average circulation was approximately 38,000 copies. Half of its circulation comes from subscriptions rather than store sales.
The magazine's panda mascot, Moko, was first introduced in the October 2005 issue, though he remained nameless until the July 2006 issue. He later was given his own MySpace account run by Viz. With the magazine's first anniversary issue, dated July 2006, Shojo Beat switched to using cyan and magenta ink tones for the manga pages. Though this mirrors the format of Japanese manga anthologies, it was a first for manga anthologies published in North America.
Shojo Beat launched another redesign with the January 2007 issue. The new design included more vivid color schemes and fonts and a new "Girl Hero" column to spotlight women Viz felt were charitable and selfless to inspire the readers. The existing columns were also expanded. The issue introduced a new mascot for the magazine, Beat Girl, who was included in each issue on the "Editor's Letter" page as the magazine's "illustrated spokesperson," drawn by different artists each time. In the March 2008 issue, a third mascot, a star named Hoshiko, was introduced as a friend for Moko.
This is a complete list of all titles to be serialized in Shojo Beat. It does not include single chapter previews of titles. The titles currently running in the magazine are highlighted.
|Title||Author||First Issue||Last Issue||Completed?|
|Absolute Boyfriend||Yuu Watase||July 2005||March 2008||Yes|
|Baby and Me||Marimo Ragawa||July 2005||September 2007||No|
|Backstage Prince||Kanoko Sakurakoji||October 2006||March 2007||Yes|
|Crimson Hero||Mitsuba Takanashi||July 2005||Ongoing|
|Gaba Kawa||Rie Takada||April 2008||August 2008||Yes|
|Godchild||Kaori Yuki||July 2005||June 2006||No|
|Haruka ~Beyond the Stream of Time~||Tohko Mizuno||November 2007||Ongoing|
|Honey and Clover||Chika Umino||September 2007||Ongoing|
|Honey Hunt||Miki Aihara||September 2008||Ongoing|
|Kaze Hikaru||Taeko Watanabe||July 2005||September 2006||No|
|Nana||Ai Yazawa||July 2005||August 2007||No|
|Sand Chronicles||Hinako Ashihara||August 2007||Ongoing|
|Vampire Knight||Matsuri Hino||July 2006||Ongoing|
|Yume-Kira: Dream Shoppe||Aqua Mizuto||April 2007||July 2007||Yes|
The magazine's audience is overwhelmingly female, comprising 91% of its readers. Targeted towards "young women", over half of the Shojo Beat audience is between the ages of 13 and 19, and over 84% of readers are at least 16 years old.
YALSA OPENS REGISTRATION, MINI-GRANT APPLICATIONS FOR TEEN READ WEEK(TM); 2010 THEME IS BOOKS WITH BEAT @ YOUR LIBRARY[R].
Apr 15, 2010; CHICAGO, Ill. -- The following information was released by the American Library Association: The Young Adult Library Services...