is the practice of serving oneself, usually when purchasing items. Common examples include many gas stations
, where the customer pumps their own gas
rather than have an attendant do it (self-service gas pumping is illegal in New Jersey & Oregon); Automatic Teller Machines
(ATMs) in the banking world have also revolutionised how people withdraw and deposit funds; most American stores, where the customer uses a shopping cart
in the store, placing the items they want to buy into the cart and then proceeding to the checkout
counter/aisles; or at buffet
-style restaurants, where the customer serves their own plate of food from a large, central selection.
Self service is used on the phone, web and email to facilitate customer service interactions using automation.