The Sega Pico, also known as , was an electronic toy by Sega. The aim of creating the Pico was to get more young children to use video game systems. The Sega Pico was designed for ages 2–8 and the slogan was "the computer that thinks it's a toy."
The cartridges were called "Storyware," and were book shaped. Each time a player turned the page of the cartridge the screen changed to replicate the image in the book. The games were controlled by a "magic" pen and buttons. The back page of each book featured a drawing mode, where the player can insert stamps of characters from within the book. All software rated was rated EC - Early Childhood by the ESRB.
The Pico was released in 1993 in Japan and 1994 in America and Europe. In these parts of the world, Pico games were produced until late 1996/ early 1997, In Japan, however, games are still being produced. As of April 2005, 3.4 million Pico consoles and 11.2 million software cartridges had been sold.