Sarina lies just inland of the coast on the Bruce Highway. Industries include sugar cane growing and milling, cattle grazing and agriculture. Proximity to the coast and mountains also attracts tourists to this area. It is a major supplier of ethanol through its sugar mill and distillery.
There is a State Primary School as well as Sarina State High School, many of the facilities are not as good as other towns but the soccer grounds are still used by the wide community. There is also a Rugby League ground that is one of the highest quality in the district.
15 kilometres north is the biggest coal distribution terminal in the world. Recently tourism has grown in Sarina with Mackay being relatively close.