is an interactive products company, best known for its interactive, touchscreen whiteboard, which can be hooked up to a computer and projector. The computer screen is projected onto the board where you can use a finger to touch menu buttons and control applications or write on the board with a finger or pen tool. Everything done on the SMART Board
is digital, so it can be saved to an electronic file, modified, reused or repurposed, as needed.
SMART Board interactive whiteboards lead the interactive whiteboard category with a 58% share in the United States and 47% globally.
To market it's technology products, SMART will often hold video contests for educators. In May 2008, the company held the The SMART Extraordinary Moments video contest where educators were called to create a :30 commercial for SMART showcasing how the products help make magical moments. The contest was won by Richard Colosi
of Canandaigua, NY for his commercial titled "Learning is Extraordinary."