In the mid-1990s, Coby and his troupe of illusionist comrades performed in the Gem Theatre in downtown Detroit for an unprecedented thirteen weeks thanks to the cult following, and radio support.
Coby plays a vague alter ego, "Labman", a scientist who performs amazing deeds. Labman works for a fictional company, "LabCo", with the slogan "Smarter Than You". Labman was earlier featured as a comic book character made up by Coby as a child. Since doing the TV shows, Coby published several comics featuring the enigmatic hero.
Rudy's TV specials feature several other characters, including his robotic female assistant, Nikki Terminator.
Then he attempts to "dethrone Houdini" by performing "The World's Most Dangerous Card Trick". The trick is ultimately a joke, hyped up to humorous levels. Coby selects a child from the audience, gets him to select a card at random, and wires himself up to a cardboard bomb (telling the volunteer not to be "fooled by its cheesy cardboard-like appearance"). He tells the volunteer to detonate the bomb at an appropriate time, and after deliberately fudging up the times, gets set on fire but eventually produces the correct card, proving himself to be "The Coolest Magician on Earth".
The Hypnotron 2000 was reportedly so popular in the first show that Coby had to perform it again in the second.
It's magic - but not as we know it Rudy Coby - the Coolest Magician on Earth Gilded Balloon at the Palladium Comedy ****
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