The company expanded into numerous areas, including other breakfast cereals and other food and drink products, and even into non-related fields such as toys. In August 2001, Quaker merged with PepsiCo.
In 1969, Quaker acquired Fisher-Price, a toy company and spun it off in 1991.
In the 1970s, the company financed the making of the film Willy Wonka and the Chocolate Factory, obtaining in return a license to use a number of the product names mentioned in the movie for candy bars.
In August 2001, Quaker merged with PepsiCo, who primarily wanted the company for its Gatorade brand of sports drink. The merger created the fourth-largest consumer goods company in the world. Though the main prize of PepsiCo was Gatorade noncarbonated sports drink, Quaker's cereal and snack food division serves as healthy complements to the existing Frito-Lay salty-snacks division.
Since the late 1980s, actor Wilford Brimley has appeared in television commercials extolling the virtues of oat consumption, typically to a young child, as to introduce the concept of oatmeal consumption as a long tradition.
The major Canadian production facility for Quaker Oats is located in Peterborough, Ontario. The factory was first established as the American Cereal Company in 1902 on the shores of the Otonabee River during that city's period of industrialization. In 1916, the factory all but completely burned to the ground. When the smoke had settled, 23 people had died and Quaker was left with $2,000,000 in damages. Quaker went on to rebuild the facility incorporating the few areas of the structure that were not destroyed by fire, creating what is today still the most visibly recognizable industrial facility in Peterborough. When PepsiCo purchased Quaker Oats in 2001, many brands were consolidated from facilities around Canada to the Peterborough location - which assumed the new QTG moniker (Quaker Tropicana Gatorade). Local production includes Quaker Oatmeal, Quaker Chewy bars, Cap'n Crunch cereal, Aunt Jemima instant pancake mixes and pancake syrups, Quaker Oat Bran and Corn Bran cereals, Gatorade sportdrinks and the Propel fitness water sub-brand, Tropicana juices, and various Frito-Lay snack products. Products are easily identified by the manufactured by address on the packaging. The Peterborough facility exports to the majority of Canada and limited portions of the United States. The Quaker plant sells cereal production byproducts to innovative companies that use them to create fire logs and pellets.
The monochromatic 1971 Quaker Oats Company Logo was created by Saul Bass, a graphic designer known for his motion picture title sequences and corporate logos. The current logo was painted by Haddon Sundblom in 1957.The man on the box is Province of Pennsylvania founder, namesake and Quaker William Penn.
The company has no formal ties with the Religious Society of Friends (Quakers). When the company was being built up, Quaker businesspeople were known for their honesty (Truth is often considered a Quaker testimony). The Straight Dope writes "According to the good folks at Quaker Oats, the Quaker Man was America's first registered trademark for a breakfast cereal, his registration taking place on September 4th, 1877. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described -- integrity, honesty, purity -- provided an appropriate identity for his company's oat product. H2g2 tells that part of the company began trading with the name Quaker Mill because of a link with Pennsylvania - 'the Quaker State', however the Mill was based in Ohio and no such link has been revealed. In the 1800s, when the company was formed, Quakers did wear clothes similar to those shown in the picture. This was because of the Quakers' Testimony of Simplicity - they did not want to show off their wealth with expensive clothing. Quakers currently do not tend to dress in that manner - they might instead avoid clothing with brand names advertised.
Some Quakers are uncomfortable about the company's association, as the Quaker Oats brand is, in general, better known than the Society of Friends. This leads to confusion, with many members of the public assuming that Quakers have a link with the company, or dress as shown on the company's logo. In addition, it could be argued that the company's use of the Quaker name is dishonest because of the lack of any real involvement with Quakerism, or Quaker values.
(the Scott's brand, previously a rival, is now also owned by Quaker)
Quaker oats company, a Chicago-based unit of Pepsico, Inc., has launched Quaker Breakfast Cookies made with whole grain oats.(NEWS IN A MINUTE)(Brief article)
Jan 16, 2006; * QUAKER OATS COMPANY, a Chicago-based unit of PEPSICO, INC., has launched Quaker Breakfast Cookies made with whole grain oats....