In 1849, the "T.T. Pond Company" was formed, with Pond and other business people as investors. Theron Pond's health was failing, however, so he sold his portion of the company soon after, and he died in 1852.
In 1886, Pond's began to advertise nationally. They would, however, advertise under the name of Pond's Healing until 1910.
By the 20th century, the company's main strategy was geared towards selling cosmetics products, and so the "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its strengths are in Spain, Japan and Thailand.
By 1914, mentions of "Pond's Healing" were taken off the ads, and the Pond's company began to advertise "Pond's Vanishing Cream" and "Pond's Cold Cream" together, making sure to explain each cream's different purposes on the new ads. One particular ad line read "Every normal skin needs these two creams".
As a result of the new campaign, "Pond's Vanishing Cream" had a 60% increase in sales during 1915, and "Pond's Cold Cream" had a 27% increase.
In 1923, Queen Marie of Romania visited the United States, and she enjoyed the product so much that in 1925, she wrote the Pond's Company, requesting more supplies. Her letter was, in turn, used for advertisement, and Her Majesty joined the list of celebrities that had previously sponsored the products.
Around the time of Queen Marie's visit to the United States, the Pond's Company began to place samples of their products at their magazine ads, and the characters of "Peter" and "Polly Ponds" were created, as part of their campaign to entice normal people into buying their cream again. The marketing strategies proved successful, as sales of the Pond's facial creams went up again.
"Peter" and "Polly Ponds" disappeared from the company's ad campaigns after 1925.
With the Chesebrough Manufacturing Company in command, "Pond's Creams" became available at many supermarkets across the United States. The creams' bottles consisted of small, glass bottles with a round cap. The bottles could be recognized by their distinctive colors, usually in green, blue or white. That bottle design is still in use by the Pond's brand.