Planet Movies by AMC was a joint-venture formed in 1997 between Planet Hollywood and AMC Theaters to develop entertainment properties surrounding AMC-operated megaplex theatres and Planet Hollywood-operated theme restaurants. The theaters would also be filled with the film memorabilia Planet Hollywood was famous for.
From almost the very start, the well-publicized financial strains on Planet Hollywood hindered the project. The first and only Planet Movies location to actually open, a 30 screen megaplex, did so in the summer of 1999 at Easton Town Center in Columbus, Ohio. The location was also located alongside an Official All Star Café and Planet Hollywood restaurant. The continued poor financial performance of Planet Hollywood led the company to declare bankruptcy in December of 1998, and even before the first location had opened to sat that "the joint venture has no definitive plans to expand this concept once the Columbus site is completed".
As Planet Hollywood was preparing to emerge from bankruptcy in October of 1999 their re-organization plan emphasized focus back on their core restaurant business and away from side-ventures like Planet Movies and their Cool Planet ice cream chain. The Planet Hollywood restaurant and All Star Café in Columbus were closed in late 2000, and the film memorabilia were also removed from the theater as it was rebranded AMC Easton 30, and continues to operate. The Planet Movies by AMC joint venture was formally dissolved on January 9, 2001.
Theme food chain in screens link.(AMC Entertainment and Planet Hollywood joint venture Planet Movies by AMC)(Brief Article)
Aug 01, 1997; US exhibitor AMC Entertainment has set up joint venture with theme restaurant chain Planet Hollywood to develop integrated...