On May 15 2006, the Scottsdale City Council, by a unanimous vote, recommended the restaurant for a liquor license from the Arizona Department of Liquor Licenses and Control. One resident, Mary Beth Hollmann, raised an objection at the meeting, saying the name "demeans and degrades women." The state agency has not received any complaints.
The restaurant has gained media attention from the controversy, and people from the cable television shows The Daily Show with Jon Stewart and Mind of Mencia contacted the restaurant for interviews. These requests were initially turned down. However, the Pink Taco and a woman who opposed the name were both later featured on a report by Ed Helms on the June 27, 2006 episode of The Daily Show, which included an interview with Harry Morton. The restaurant was also mentioned on the May 20, 2006 showing of Saturday Night Live as part of its "Weekend Update" skit.
In August 2006, Morton offered $30 million for the naming rights to the Arizona Cardinals' new stadium in Glendale, Arizona. The offer was subsequently rejected by the Cardinals, who dismissed the announcement as a joke and a publicity stunt. On September 28, 2006, Pink Taco launched a similar bid to rename the Louisiana Superdome in New Orleans to the Pink Taco Dome. As the State of Louisiana owns the Superdome, any name change must be approved by the Louisiana State Legislature.
Pink Taco gets boost from Arpaio: Sheriff announces restaurant will sell signature line of inmate underwear.
Jun 20, 2006; Byline: Jonathan Athens Jun. 20--Capitalizing on the recent attention its unusual name has garnered, the Pink Taco restaurant on...