The Piedmont Triad, Triad, or North Carolina Triad is a region of the U.S. state of North Carolina in the Piedmont that consists of the area centered around the cities of Greensboro, Winston-Salem and High Point. The area is connected by Interstates 40, 85, 73, & 74 and is served by the Piedmont Triad International Airport. Long known as one of the primary manufacturing and transportation hubs of the southeastern United States, the Triad is also an important educational and cultural region and occupies a prominent place in the history of the American Civil Rights Movement. The Triad is not to be confused with the "Triangle" region (Raleigh / Durham / Chapel Hill) directly to the east. As of 2007, the Piedmont Triad has an estimated population of 1,535,926 making it the 30th largest CSA metropolitan area in the USA. Source: US Census Annual Estimate of Population Table CBSA-EST2007-02
Secondary cities over 10,000 in population
Other municipalities under 10,000 in population
More than twelve institutions of higher education are located within the Triad, including Wake Forest University
, Salem College
, Winston-Salem State University
, North Carolina School of the Arts
, High Point University
, Guilford College
, University of North Carolina at Greensboro
, Greensboro College
, Bennett College
, North Carolina Agricultural and Technical State University
, John Wesley College (North Carolina)
and Elon University
. Three prominent boarding schools also call the Triad home: Salem Academy
, Oak Ridge Military Academy
, and the American Hebrew Academy
Major art and historical museums contribute to the cultural climate of the region, including the Southeastern Center for Contemporary Art
(SECCA), The Reynolda House Museum of American Art
, Old Salem
, High Point Historical Museum, Mendenhall Plantation, the Weatherspoon Museum of Modern Art (located on the campus of UNCG
), Blandwood Mansion and Gardens
, the Greensboro Historical Museum, Guilford Battleground National Military Park
, and the Charlotte Hawkins Brown State Museum. The area also has its fair share of scientific museums, such as SciWorks
, the Wake Forest Museum of Anthropology
, and the Natural Science Center of Greensboro
. (Museums of the Triad
Industry & Manufacturing
The Triad area is notable for large textile
, and furniture
corporations. The Triad remains a national center for textile manufacturing, represented by corporations including Hanes
based in Winston-Salem
, and International Textile Group
, based in Greensboro
. Tobacco remains a prominent crop in the Triad's rural areas and many tobacco companies like Lorillard Tobacco Company
, and Reynolds American
, based in Winston-Salem
, call the Piedmont Triad home. Numerous furniture manufacturers are also headquartered in the Triad area, especially in the cities of High Point
(deemed the "Furniture Capital of the World"), Thomasville
(known as the "Chair City"), and Lexington
. Popular brands like "Thomasville" and "Lexington" are derived from the names of these cities. Recently, however, many furniture and tobacco factories have been closing and/or laying off
workers across the region in response to escalating industrial globalization.
Technology and Biotechnology
After many of the old industries in the area began to die out, many Piedmont Triad cities began encouraging technological businesses to move into the Triad. Winston-Salem
, for instance, founded within its downtown the Piedmont Triad Research Park
, a highly interactive, master-planned innovation community developed to support life science
and information technology research
and development. Dell, Inc.
in the early 2000s struck a deal with local officials allowing for the construction of a new computer assembly plant near the Triad city of Kernersville
. Additionally, the University of North Carolina at Greensboro
, the largest institution of higher learning in the region, and North Carolina A&T State University
have joined forces to establish the Gateway University Research Park, a technology-based entity which will focus its efforts on a host of biological, life, and environmental science research projects. Upon full build out of the project, it is expected to be housed by two 75 acre campuses, employ approximately 2,000 people, and generate $50 million dollars per year to the Triad economy. LabCorp
, one of the largest clinical laboratories in the world, has its corporate headquarters and several of its testing facilities in Burlington
The following are the most prominent regional shopping centers/malls in the Piedmont Triad region:
The triad is home to an extensive freeway
network, which is in the process of undergoing a major expansion. Four major Interstate highways
and numerous secondary Interstate routes and US routes
serve the region:Interstate Highways
- I-40, the primary east-west route across the region. In the eastern Triad, it is conjoined with I-85. The two routes split in Greensboro.
- I-40 Business (Green-40), exists in 2 segments, an eastern segment in Greensboro and a western segment through Kernersville and Winston-Salem. Both are former alignments of I-40.
- I-840 (Painter Boulevard), part of the Greensboro Urban Loop, currently under construction. When complete, I-840 will be the northern half of the loop.
- I-73, the primary north-south route across the region, much of which has yet to be constructed. The route follows the current US 220, with the exception of a small segment that shares the southwestern portion of the Greensboro Outer Loop with I-40. South of Greensboro, the route is conjoined to I-74.
- I-74, running across the region from southeast to northwest. Like I-73, much of the route has yet to be constructed, but several disjointed segments are currently open and signed as either I-74 or "FUTURE I-74". The route, when complete, will enter the region from the south conjoined with I-73, and will diverge from there north of Asheboro to follow the US 311 freeway through High Point. From there it leaves US 311 and forms the eastern segment of the Winston-Salem Beltway before joining US 52 and following it northwest out of the region.
- I-274, currently only in the planning stages, is the proposed designation for the western half of the Winston-Salem Beltway.
- I-85, connects the region to Charlotte and points southwest. Enters from the east conjoined with I-40, and splits from that route in Greensboro.
- I-85 Business (Green-85), a former alignment of I-85, it exists in two segments. The older, southern segment consists of a former temporary alignment of I-85 that contains some non-freeway portions. The northern segment, which received its designation when a new I-85 was opened as part of the Greensboro Urban Loop, is entirely freeway.
- I-285, connecting Winston-Salem to Lexington, the route is currently part of the US 52 freeway which is being upgraded to Interstate standards.
- I-785, connecting Greensboro to Danville, Virginia, the route is under devlopmentg. It is currently part of US 29, much of which is not Interstate standard.US Highways
- US 29 runs roughly northeast to southwest across the region. Most of the route is either currently, or planned to be, co-signed with Interstate highways, including I-785 and I-85 Business.
- US 52, nominally an east-west highway, runs primarily north-south through the region, serving as the main north-south freeway route through Winston-Salem. The entire freeway is planned for upgrade to Interstate standards. North of Winston-Salem the route is scheduled to become part I-74 (a small segment near Mt. Airy is currently signed as I-74), while south of the city it is scheduled to become I-285.
- US 64 is an east-west highway through the southern Triad, connecting Asheboro, Lexington, and Mocksville.
- US 70 is an east-west highway that closely parallels I-85 through the entire region.
- US 158 runs roughly northeast-southwest across the region, terminating in Mocksville near the intersection if US 64 and I-40.
- US 220 is currently the primary north-south route through Greensboro; the entire route is scheduled to be upgraded to or bypassed by I-73.
- US 311 is a nominally north-south route that follows a C-shaped path, running northeast-southwest between Eden and Winston-Salem, and northwest-southeast between Winston Salem and Randleman. The southern segment is being upgraded as part of a future I-74.
- US 421 enters the region from the southeast, and joins I-40 Business in Greensboro. The route is then co-signed with either I-40 Business or I-40 through the entire region.
Many western Piedmont Triad counties and municipalities belong to the Northwest Piedmont Council of Governments
while many in the east belong to the Piedmont Triad Council of Governments
The following are prominent newspapers in the Piedmont Triad region and the counties each newspaper covers.
- Greensboro News & Record, Guilford County
- Winston-Salem Journal, Forsyth County
- Burlington Times-News, Alamance County
- Courier-Tribune, Randolph County
- The Dispatch, Davidson County
- High Point Enterprise, High Point
- The Tribune, Surry, Wilkes, and Yadkin counties
- Mount Airy News, Surry County
- Yes! Weekly, Guilford County
- Rhino Times, Guilford County
- The Jamestown News, Guilford County
- The Stokesdale News, Guilford County
- Northwest Observer, Guilford County
All of the Piedmont Triad region belongs to the Greensboro/Winston-Salem/High Point television designated market area
(DMA). The following are stations that broadcast to this DMA. These stations are listed by call letters, channel number, network and city of license.
- WFMY-TV, 2, CBS, Greensboro
- WXII, 12, NBC, Winston-Salem
- WGHP, 8, Fox, High Point
- News 14 Carolina, 14, Greensboro (Time Warner Cable)
- WGPX, 16, i, Burlington
- WCWG, 20, CW, Lexington
- WUNL-TV, 26, PBS/UNC-TV, Winston-Salem
- WMYV, 48, My, Greensboro
- WLXI-TV, 61, TBN, Greensboro