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Parade
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Wikipedia

A parade (also called march or marchpast) is a procession of people, usually organized along a street, often in costume, and often accompanied by marching bands, floats or sometimes large balloons. Parades are held for a wide range of reasons, but are usually celebrations of some kind. In Britain the term parade is usually reserved for either military parades or other occasions where participants march in formation; for celebratory occasions the word procession is more usual.

Protest demonstrations also sometimes take the form of a parade, but in such cases are usually referred to as a march instead.

The parade float got its name because the first floats were decorated barges that were towed along canals with ropes held by parade marchers on the shore. Today, parade floats are traditionally pulled by motor vehicles or powered themselves.

Since the advent of technology, it is possible for aircraft and boats to parade. A flypast is an aerial parade of anything from one to dozens of aircraft, both in commercial context at airshows and also to mark, e.g., national days or significant anniversaries. They are particularly common in the United Kingdom, where they are often associated with Royal occasions. Similarly, for ships, there may be a sail-past of, e.g., tall ships, as was seen during Trafalgar 200, or other sailing vessels as during the celebrations of the 60th anniversary of World War II. The longest parade in the world is the Marksmen's Parade that takes place in Hanover every year during the Schützenfest. The parade is 12 kilometres long with more than 12,000 participants from all over the world, among them more than 100 bands and around 70 floats and carriages.

Types of parades

Parade examples

Observances marked by parades

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External links

Wikipedia
For other uses of the word (with different case), see Parade (disambiguation). For the British magazine for men, see Parade (British magazine).

PARADE is a national Sunday newspaper magazine, distributed in more than 400 newspapers in the United States. It was founded in 1941 and is owned by Advance Publications. The most widely read magazine in America, PARADE has a circulation of 32 million and a readership of 71 million.

Composition of the magazine

The magazine is printed on newsprint, although usually a higher quality of newsprint than the rest of the newspaper, but of lesser quality than magazine paper.

The magazine has one main feature article, occasionally a smaller feature article, and a number of regular columns. There is also a significant amount of advertising for consumer products, some with clipable coupons or tear-off business reply cards (known as Parade Ansercards). Direct-to-consumer prescription drug advertising is common. Most issues have several "public notice" type advertisements such as notifications of recently settled class-action suits.

The magazine has a lag time to publication of about 10 days. This arrangement has led the magazine to be criticized for its slow reaction to events. For example, the January 6, 2008, edition cover and main article asks if Benazir Bhutto is "America's best hope against Al-Qaeda," after her December 27, 2007, assassination. In response to reader complaints, Parade stated on their website:

"Dear PARADE Readers,

PARADE publishes more than 32 million copies of each issue and distributes them to 415 newspapers across the country. In order to meet our printing, distribution and insertion deadlines, we must send the issue to the printer three weeks before the cover date. Our Benazir Bhutto issue, for example, went to press on Dec. 19. By the time Ms. Bhutto was slain on Dec. 27, this issue of PARADE was already printed and shipped to our partner newspapers. Recalling, reprinting and redistributing our January 6 issue was not an option.

A similar incident occurred in the February 11, 2007 issue when Walter Scott's Personality Parade reported that Barbaro was in "stable" condition. Barbaro had been euthanized on January 29, 2007.

Mission statement

"Joining the right writer to the right idea, PARADE consistently provides its readers with quality stories. That quality itself is defined by three elements: clarity, authority and substance. Each article must be clear in design and content and well researched and written with a voice of authority. It must also have substance, telling readers something they didn’t know before and giving them an opportunity to affect change."

Columns/Special Features

  • Personality Parade by Walter Scott (a pseudonym; the author is Edward Klein)
    • This section is a roundup of questions about various celebrities. More often than not, the celebrities mentioned will be involved in some project or movie which is just about to be released.
  • Ask Marilyn by Marilyn vos Savant
    • Marilyn answers questions from readers, ranging from brain-teasers, to explanations of illogical customs, to advice, to actual legitimate philosophical questions. Occasionally she will pose a brainteaser of her own, or poll her readers.
  • Health by Dr. Isadore Rosenfeld
  • Fitness by Michael O'Shea
  • In Step With by James Brady
    • An in-depth interview with a celebrity, usually one who has a new project.
  • Intelligence Report: News items and consumer advice, often for saving money or understanding tax laws.
  • Laugh Parade: cartoon panel
  • The Parade All-America High School Teams--this sports franchise highlights the nation's best high school athletes in boys and girls basketball, football and boys and girls soccer. The annual selections are chosen by coaches, scouts, recruiters and a battery of other professionals, and coordinated by Michael O'Shea.

In popular culture

External links

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